Star Alliance has redesigned its website to offer a fresh, modern look and user friendly experience across both desktop and mobile devices, complementing the individual websites of its member airlines.
Upgrades to its iPad and Android apps to improve usability and add new features will also be available shortly, as part of a wider initiative to meet the needs of today`s travellers for information at their fingertips.
The new website, accessible under http://www.staralliance.com, adopts bold visual design throughout as well as mobile-friendly navigational principles that allow it to be accessed easily on any size of screen. Its information and content is targeted to the audience of Alliance travellers, who regularly fly on more than one of the Alliance’s 28 member airlines.
Star Alliance’s vice-president for customer experience and information technology, Justin Erbacci said: “We have responded to the fact that more and more customers want to have the latest information at their fingertips, wherever they are. The new site allows us to bring more tailored information to Alliance customers, so extending and complementing the information offered by each of our member airline?s own web presence.”