The U.S. Travel Association has announced that New Orleans will be the host venue for IPW 2016 – the first time the event (formerly known as International Pow Wow) has returned to the Crescent City since 2002.
IPW is the largest travel trade show in North America – a one-stop opportunity for US destinations, attractions and businesses to showcase themselves to thousands of influential travel professionals from international markets. The business transacted at IPW has been calculated to bring nearly one million extra international visitors and $1.7 billion in international tourism spending to recent host cities, and 8.8 million additional international visitors and $28 billion in international tourism spending to the US economy overall.
“One of the major objectives of IPW is to spotlight the economic benefits of travel and tourism, and few cities anywhere in the world understand that equation as well as New Orleans,” said U.S. Travel Association president and CEO Roger Dow. “New Orleans epitomizes the idea of rolling out the welcome mat for your guests. We’re thrilled that IPW’s exhibitors and attendees will be able to experience this utterly unique American destination for the first time in over a decade.”
Greater Miami and The Beaches had been previously announced as the host city for IPW 2016, but arrangements for the event were postponed when the City of Miami Beach Commission voted through a $500 million renovation and expansion of the city’s convention centre, set to begin in 2015 and last an estimated three years.
“We look forward to welcoming IPW back to Greater Miami and showcasing a new state-of-the-art Miami Beach Convention Center and the many assets and attractions of our ever-evolving destination,” said Greater Miami Convention and Visitors Bureau president and CEO William D. Talbert, III.