No Boundaries

GBTA Canada Tackles The Issues At 10th Annual Conference


The Global Business Travel Association (GBTA) of Canada hosted its 10th annual conference in Toronto this week, attracting some 470 travel buyers and sellers to the event which featured a wide range of keynote sessions, workshops and a trade show.

Keynote speakers included the likes of Mark Kelley of CBC’s 5th Estate, and Canadian Forces major general (retired), Lewis MacKenzie; plus there were plenary sessions that included the GBTA’s executive leadership panel, The Changing Distribution Landscape and Out-of-Policy Business Travellers and their Impact on the Bottom Line to name but three.

No Boundaries was the conference theme and the Leadership panel — featuring Dorothy Dowling from Best Western, Bryan Wolfenden of WestJet, Sherry Saunders of Carlson Wagonlit Travel and Don McPhail from Enterprise Holdings — certainly reflected that theme in a wide-ranging discussion that covered such areas as IATA’s New Distribution Capability (NDC), the current economic picture, the impact of Big Data, the growing adoption of mobile, the changing needs of corporate buyers, the “open booking” concept, the next generation of traveller and some predictions of what to expect in the next three to five 5 years.

Watch for more on GBTA Canada’s No Boundaries conference in an upcoming issue of Canadian Travel Press.

Pictured at this year’s conference (l-r) are Westjet’s Bryan Wolfenden, Enterprise’s Don McPhail, Best Western’s Dorothy Dowling and Carlson Wagonlit Travel’s Sherry Saunders.


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