NYC & Company targets 55 million by 2015

NYC & Company, New York City’s tourism and marketing organization, has announced a new annual visitation goal of 55 million visitors by 2015, and will focus on attracting the youth market (ages 18-29) with plans to draw an additional one million youth from around the world in the next five years. New York City’s youth travel market continues to grow, with 15.1 million visitors estimated in 2011 — almost 30% of the city’s total visitor volume. To reach this new target, NYC & Company announced plans to launch NYC

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