On A Mission

Louisiana Takes Aim At Welcoming More Canadians


Louisiana’s department of tourism called in Toronto yesterday (Tuesday) to celebrate its relationship with its top international market.

In fact, with 28 state suppliers, led by Lieutenant Governor Billy Nungesser, the international sales mission ranked as the state’s largest ever.

“[Canada] is our No. 1 market, but we want to grow that market and get more Canadians coming down,” he told a trade audience at Ruth’s Chris Steak House at the Hilton.

Nungesser said he personally owed Canada a vote of thanks for helping him succeed in his business life, but added that Canadians and Louisiana in general have “a great friendship.”

In particular, he noted, “The French culture is something we really connect on!”

Shown here in the Baxter Travel Media offices are Nungesser (r), along with assistant secretary for the Louisiana Office of Tourism, Kyle Edmiston (l), and the state’s Canadian rep, Joanne Scalamogna.


Posted in Destinations, News, Tourism Organizations