Making Mobile Easier

Booking.com is expanding its mobile presence with the launch of Booking Now for Android. Android users can now indulge in last-minute holidays in as little as two taps, choosing from Booking.com’s selection of over 690,000 properties in more than 80,000 unique destinations.

Booking Now for Android can be tailored to each user’s unique traveller profile, filtering by personal preferences such as price, WiFi, breakfast and parking requirements. The app for Android automatically generates accommodation suggestions based on travellers’ exact street level location and individual preferences, while geo-location technology provides users with step-by step directions right to the front door of each property.

Twenty-three per cent of Canadian travellers are likely to book accommodation using a smartphone in 2015, with 85% agreeing that because technology makes booking on the go easier, they can be more spontaneous when it comes to taking trips. Meeting evolving traveller needs, Booking Now for Android’s streamlined search and tailored booking experience makes it easier for travellers to indulge in a last minute break.

Stuart Frisby, principal designer at Booking.com, observed: “We know there is a growing demand for instantaneous and on-the-move travel with almost half of worldwide reservations made within 48 hours being booked on a mobile device, a significant portion of these being on an Android.”

Frisby continued: “We aim to really empower our consumers through technology, enabling them to book accommodation that’s just right for them, no matter the screen or device. Booking Now for Android really is the ideal on-the-go solution and travel ‘buddy’ for all Android users.”

Go to http://www.booking.com for more.