PressToday’s Greg Coates was among the first passengers aboard Celebrity Cruises’ iconic new flagship, the Edge, this week as Celebrity hosted travel trade personnel from around the world for a first look at the new ship during a two-night sailing out of Fort Lauderdale.
The ship was clearly a hit as adjectives like “stylish” and “sophisticated” flew around the dinner tables. It could be said that Edge is understated, but still has a significant “wow factor.” As Celebrity president Lisa Lutoff-Perlo noted, “we wanted to make people feel comfortable, yet inspired.”
With Edge, Lutoff-Perlo said, “we wanted to transform not only the brand, but also the industry.”
She added that when designing the Edge, Celebrity did not veer away from its five main pillars (design, destination, culinary, accommodation and service), but simply took them to the next level.
“It’s all about enhancing the customer experience,” she said.
For a full report, see the Dec. 3 edition of Canadian Travel Press.