Be prepared seems to be the motto of the Saint Lucia Tourism Authority as it prepares to launch a new series of virtual global roadshows for the travel trade to get everybody ready for the easing of travel restrictions later this year.
The virtual sessions are aimed at travel agents and tour operators in Saint Lucia’s main source markets – Canada, the US, and UK – and the three events come as vaccination programs are underway and holidaymakers are looking ahead to when they can travel abroad again.
The global roadshows will be different from webinars as they go a step further in recreating a fam trip experience online.
Participants will get a close-up perspective of Saint Lucia’s hotels, activities, and landscape to show what makes it a compelling destination for visitors.
Hosted live by the sales team in Saint Lucia with market representatives on hand to answer questions and provide specific information, the roadshows are a fun and interactive way to update and inform agents who sell Saint Lucia.
Rod Hanna, director of sales (Canada) for the tourist board, said: “We know our valued travel partners, professionals and agents all miss Saint Lucia, so we are bringing them the absolute best of our destination on three (3) different dates.”
Hanna explained that: “Each event will be different, immersive, and have inspiring new content. Agents will have access to amazing new collateral and customized handouts, plus useful cheat sheets for selling. But, above all meet with our general managers, destination experts and even hike our iconic trails, take a rejuvenating dip in our mud bath and of course – win some great prizes, not your typical webinar. “SHE” Saint Lucia is Ready to host you, along with our team during this exciting virtual event.”
Eleven (11) accommodation partners and one DMC will be taking part:
- Anse Chastanet & Jade Mountain
- Bay Gardens Resorts
- Blue Sky Luxury Villas
- BodyHoliday & Rendezvous
- Coconut Bay Beach Resort and Spa & Serenity at Coconut Bay
- Ladera Resort
- Stonefield Villa Resort
- Sugar Beach, a Viceroy Resort
- The Landings Resort and Spa
- Ti Kaye Resort and Spa
- Windjammer Landing Villa Beach Resort
- Island Routes
Dates for the virtual roadshows are as follows:
- March 23 – 11:30 am – 1:00 pm EST
- March 30 – 11:30 am – 1:00 pm EST
- April 6 – 11:30 am – 1:00 pm EST
For more on Saint Lucia, go to www.stlucia.org