women in travel

Our Blueprint For The Future

We're Baxter Media. We're Making It New

It has been 70 years since the establishment of Baxter Publishing Co. and 50 since W.H. Baxter watched Vol. 1, No. 1 of Canadian Travel Press roll off the press.

While there’s a lot of history between then and now, the tie that binds past to present is a relentless commitment to delivering the most relevant and compelling content to our readers each and every day.

Content that inspires, educates, entertains and helps our readers do what they do best – and that’s build a successful business selling travel.

If 2017 was a time of reflection, 2018 is a time of resolution.

Over the past 12 months, we have reached out to our readers and partners to find out what they are looking for from us.

We’ve learned a lot from our audiences who have been integral in guiding our transformation and providing us with clear direction as we move into the future.

In fact, we’ve been strategically rolling out some exciting initiatives that will change the way we all do business.

So this is the next chapter in our story.

We are Baxter Media and we’re making it new.

Find out how in this week’s digital edition of Canadian Travel Press.


Posted in News, Tour Operators, Travel Agents, Trends & Research