Travel Agent Appreciation

Palace Resorts expands Canadian sales team

Palace Resorts – which has five-star, all-inclusive resorts in Mexico – has expanded its Canadian sales team, naming Juan Carlos Calderon as corporate director of sales in Canada and Nadia Therrien as regional sales manager for groups and incentives. Both Calderon and Therrien will be tasked with increasing outreach efforts to different segments of the Canadian market. Calderon will be responsible for developing sales campaigns across various markets from tour operations to MICE and will directly liaise with Ash Tembe, director of North America field sales. He’ll reach out to travel agents. Therrien will lead efforts from Montreal to boost group sales in the Canadian market for the brand’s six oceanfront resort properties in Cancun, Cozumel, Isla Mujeres and Riviera Maya, as well as Le Blanc Spa Resort in Cancun. Calderon began his career at Palace Resorts in 2002 at the former Cancun Palace, where he oversaw client services. Calderon later transitioned to a sales manager position at Moon Palace Golf & Spa Resort, before being promoted to regional director for MICE sales in the Canadian market. Calderon earlier was regional director of sales for groups and incentives in Canada. Formerly a sales manager at Fiesta Americana Grand Coral Beach Cancun Resort & Spa, Therrien brings eight years of experience in international, multilingual sales and marketing, primarily within the Canadian market, to her position at Palace Resorts. She has experience in developing, implementing and recommending group sales strategies to maximize outreach to target markets. Therrien, who holds a certificate in hotel management from Concordia University, also worked for two high-end boutique hotels in Montreal, the St. James Hotel and Hotel Gault. (

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