Mexico\’s Palace Resorts has launched the redesigned PRO Specialist program for the brand’s travel agents. The program is aimed at further developing the knowledge of travel agents, empowering them to become Palace Resorts experts in the eye of the consumer. When travel agents become PRO, they receive access to marketing tools and a unique digital interactive educational source that allow agents to learn about the resorts and key amenities. PRO members can maximize their business efforts by taking advantage of program inclusions, such as educational events, personalized marketing consultations, logo usage, custom marketing materials and opportunities to partner with Palace Resorts in co-op ad campaigns. A dedicated inside sales team offers support — assisting travel agents with product updates to help increase revenue. The PRO program consists of four levels: Bronze, Silver, Gold and Platinum — each level with specific advantages and perks ranging from invitations to private events, discounts on spa and golf to complimentary airfare. Additionally, the PRO Specialist program rewards agents with incentives, such as free nights through the Ready.Sell.Stay program, discounted rates, and cash bonus rewards. In addition to the new PRO Specialist program, the all-inclusive brand has a new hassle-free debit card program, CASH IS KING. The debit card program is expected to cut processing time in half and allows agents faster access to their rewards. CASH IS KING debit cardholders can pay bills, shop online and in stores, withdraw cash at ATMs and more. Agents must register their Palace Resorts booking online via to receive their debit card and booking bonus reward. To kick of CASH IS KING, Palace Resorts is giving agents an additional $50 cash bonus on bookings registered though the website in September. The CROWN ME promotion is combinable with the booking bonus rewards for up to $150 per room. (

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