Peak Adventure Streamlines Its Brands
PEAK Adventure Travel is making changes designed to streamline its diverse, adventure travel brands as part of the company`s long-term growth strategy in North America.
The reorganization will see Adventure Center cease trading as a brand effective August 1, 2014. That move will allow additional customer focus and investment on Intrepid Travel, Peregrine, Geckos Adventures and Exodus which carry globally in excess of 200,000 passengers.
As well, the restructuring will see the closure of the Vancouver, Edmonton and Calgary offices and the growth of the central office in Toronto. Additionally the group has launched a new online business focused on all things adventure and aptly named: adventure.com.
Steven Larkin, president of the Intrepid Group, said: “We have been focusing on simplifying our adventure travel product offering and increasing efficiencies to better align with the changing needs of our customers. These changes will effectively allow us to work closer with agents and direct customers like never before.”
With the re-structuring of PEAK Adventure Travel in Canada there will be a renewed focus on the following brands in the market: Intrepid Travel, Peregrine, Geckos Adventures and Exodus.
Customers will be able to directly interact with a Canadian based call centre for each brand and travel agent partners will be supported by expanded outside sales and marketing teams.
“We have seen a great deal of support from North American agents to date,” observed Andrew Appleyard, international sales manager for Exodus. “We look forward to the opportunities that lie ahead to accelerate growth for our brands in the market.”
The restructuring of the Canadian and North American industry business will create a stronger unified organization that can increase investment in exciting new opportunities as the company steps into 2015 and beyond.
There are no changes to the existing Intrepid Travel business in Petaluma, CA which focuses on Intrepid Group product to the direct US customer.