The Jamaica Tourist Board (JTB) is kicking off the summer with a engaging contest for its travel agency partners in Canada and the U.S.
“Picture Me in Jamaica” is a new, weekly photo contest that invites agents to test their knowledge of Jamaica’s iconic attractions and lesser-known hidden gems. The contest runs for four weeks (from June 3 when it was launched) through the month of June.
Each Wednesday, five different photos of unique destinations will be posted on the JTB website (US: www.visitjamaica.com/USA/contest / Canada: www.visitjamaica.com/canada/contest) along with a series of clues to help travel agents identify the locations for each image. The campaign will spotlight a wide variety of famous sights, scenic resort areas, historic landmarks and off-the-beaten-path locales on the island, and will challenge participants’ intimate knowledge of the destination.
Donnie Dawson, deputy director of tourism, sales, Jamaica Tourist Board, said that: “With social distancing protocols still in place, it’s important for us at the Jamaica Tourist Board to continue engaging with our retail travel partners in a safe and fun way while keeping them excited about Destination Jamaica.”
Dawson continued: “Our new Picture Me in Jamaica photo contest is a great way for us to connect with travel agents virtually and highlight must-see landmarks on the island, while also showing off some of the destination’s hidden gems.”
Photos for the weekly contest will be selected by individual business development managers (BDM) from the JTB North American team. Each week will feature an introductory spotlight on the BDM and their photo selections, encouraging participating agents to get to know individual team members and their unique connections to the island.
The travel agents who identify all five photos correctly will be entered into a weekly prize drawing for a chance to win a $100 gift card.
In Canada, winners will have a choice of three major retailers: Amazon, TJ Maxx (Winners, HomeSense, Marshalls) or Skip the Dishes. In the US, the gift cards will be from Amazon.
For more, go to www.visitjamaica.com/canada/contest .
Top: Majestic YS Falls in St. Elizabeth, one of Jamaica’s finest natural attractions
Middle: Jamaica’s iconic cliff-side Rockhouse Hotel in Negril