Roots and Air Canada partnered to make a long journey even more comfy in celebration of International Sweatpants Day. The two companies surprised more than 250 customers on Air Canada’s longest non-stop flight from Vancouver to Melbourne, Australia with a gifted set of Roots signature Salt & Pepper sweatpants, hoody and a handcrafted made-in-Canada Roots leather passport holder, bringing Roots quintessential cabin-meets-city style to the airplane cabin.
“We believe that wherever your journey takes you, travel in comfort and style,” said Karen Zuccala, Roots vice-president of marketing. “With a growing Roots brand community in Australia through our international eCommerce platform, and Vancouver to Melbourne ranking as one of the longest flights in the world, joining together with Air Canada to celebrate International Sweatpants Day was a perfect fit. This is one of the many exciting initiatives we have planned to continue to share our brand with the world.”