An informative yet entertaining twist took place at the annual CAA South Central Ontario travel and retail conference. On April 14, close to 350 leaders and experts from CAA SCO’s Head Office, Travel Stores and Car Care Centres gathered for the one-day event at the Hilton Suites Markham. Conference organizers took a creative approach with the format. Attendees were treated to a mock taping of a fictional talk show, dubbed “The Retail View,” hosted by CAA SCO’s Kathy Kelly, director sales and distribution and Meg Murgatroyd, director product development. Guests on the talk show included the club’s vice-presidents, COO and president all discussing business process improvements and leveraging the organization’s strengths. The club’s executives were also featured in a series of humorous, pre-taped videos based on real-life retail scenarios. Meanwhile, it is a tradition at the annual CAA SCO conference to recognize the exceptional service and efforts of employees over the last year. This year saw 74 employees receive either the “Rising Star” or “Top Performer” awards.