Carnival Cruise Line took to the sky today with the Carnival AirShip – a massive 128-foot-long red, white and blue blimp that takes centre stage as part of the line’s innovative Homeport Advantage campaign, designed to raise awareness of new cruise ship deployments in several key markets along the Atlantic and Gulf Coasts. The AirShip made its aerial debut at Carnival’s Sixth Annual Day of Play at St. Jude Children’s Research Hospital in Memphis – the first stop in a 30-day airborne journey across seven US states.