VisitBritain has launched its largest ever image campaign in Canada. The advertising offensive includes prominent artwork displays at Toronto’s Union Station, Yonge and Bloor TTC station, along the Gardiner Expressway, at Yonge and Dundas Square and throughout the downtown core, reaching millions of travelling consumers in a key market. “With the eyes of the world focused on the UK this year, we want to ensure that they see what it is that is so special about this great country of ours,” says British Secretary of State for Culture, Olympics, Media and Sport Jeremy Hunt. “This year will see a year of festivities taking place, with global reach possible on a level never seen before for British tourism. As we come together to witness an extraordinary celebration of culture, heritage and sporting achievement, there is no better time for us to showcase all the wonderful attractions that we have on offer and entice as many people as possible around the world to come and share it with us.” According to 2010 International Passenger Survey, 686,000 Canadian visit Britain annually, making it the fifth-most-visited market by Canadians. “Our goal is to introduce, refresh and remind Canadians why they should visit Britain, and why there is no better time to do so,” said Ted Flett, VisitBritain PR and Communications Manager – Canada. “We have a spectacular 2012 line-up and like Tottenham-born superstar Adele at the Grammys, we want to be the centre stage in the minds of travelling Canadians.” Additional advertising display sites will include PATH underground walkways, Go Commuter rail lines and city-wide TTC stations.