Emirates launched its Harmony campaign, part of its new global brand platform “Hello Tomorrow,” in Toronto last night. Harmony invites participants to interact with a specially commissioned musical composition, which has been recorded by professional musicians playing traditional instruments. Visitors to http://www.emiratesharmony.com can browse the various instrumental arrangements and mash them up to create different versions of the score. Harmony fans can also add their own talents to the mix by recording themselves performing the score on a web cam or microphone and uploading the video or audio files to the Harmony Gallery. Submissions that impress Emirates judges will be uploaded on to the airline’s YouTube channel. Pictured at the Toronto event with a number of local musicians is Don McWilliam, country manager, Canada, for Emirates.