The Israel Ministry of Tourism recently welcomed 80 of the top wholesalers and agents from around the world to the 8th annual Israel Where Else conference, the official annual tourism conference for the world travel industry. Conference attendees had a chance to experience Israel’s diverse offerings and tourist hot spots including Tel Aviv, Jerusalem, the Dead Sea, The Negev Desert, Sea of Galilee, Caesarea and more.

Tourism Ministry Director-General Amir Halevi commented, “The Israel conference is taking place against the backdrop of the ongoing high-level record of tourists entering Israel. Thanks to innovative marketing work on the one hand, and hosting agents and exposure to Israeli products on the other hand, Israel has become a preferred destination for tourism from all over the world. This conference is a continuation of the same activity that we hope will lead to more record-breaking events in the years to come.”