Fairmont Hotels & Resorts has debuted Experience The Grandest of Feelings, a global brand campaign that pays tribute to the luxury brand’s historic origins while also imparting a refreshed vision and stirring images of adventures yet to come.
“Travel is truly one of the most unique unifiers and equalizers. The how, why, and where we travel is unimportant: the transcendent act of traveling – no matter how far – opens up the mind to diversity and inclusion that boldly drives society forward,” said Mansi Vagt, Vice President, Fairmont Hotels & Resorts. “Experience The Grandest of Feelings celebrates just that and captures the essence of all things Fairmont no matter the destination – city centre, island retreat, and everything in between. The overriding sensation is being in a place that has meaning and feeling.”
The campaign showcases five iconic locations: Montreux, Switzerland and Fairmont Le Montreux Palace; New York City and The Plaza, A Fairmont Managed Hotel; Alberta and the Fairmont Banff Springs; British Columbia and the Fairmont Hotel Vancouver; and landscapes of South Africa. Academy Award winning actress and UNICEF Goodwill Ambassador Susan Sarandon stars in the role of global brand ambassador.