Le Germain Hotel Montreal has unveiled a major project collaboration with Mural, North America’s largest urban art festival.

The boutique hotel now displays an impressive permanent mural, Dazzle My Heart, by Canadian artist Michelle Hoogveld, on its front facade.

This initiative is part of the 2021 Mural Arts Program presented by the City of Montreal to revitalize its various neighbourhoods.

Also with the purpose of contributing to the revival of the downtown area, Le Germain Hotel Montreal offers Montrealers and its visitors access to beauty, creativity and intensity, at a time when art provides solace and gives hope for a desired return to normal.

Christiane Germain, co-president of Germain Hotels, said: “It’s important for us to participate in the cultural and commercial revival of the downtown area. By using the hotel’s facade as an artistic showcase, we hope to restore the value of the downtown area and encourage people to visit and keep coming back.”

Go to https://www.germainhotels.com for more.