Travel Agent Appreciation

Promoting Mexico’s cultural side

Promoting Mexico’s cultural sideMexico Tourism Board CEO Rodolfo Lopez Negrete says Mexico wants to see more culturally inclined Canadians visit the Latin American nation. Lopez Negrete — in Toronto Thursday — says 19% of international visitors to Mexico are drawn to the country for cultural reasons, a figure he says should be higher, given the country’s many pre-Columbian archeological sites and cities with Spanish colonial architecture. And he wants more Canadians — who he views as prone to exploring — to see some of the country’s interior. “There’s a huge potential,” he says of increasing tourism to non-beach resort destinations. Lopez Negrete (r) is seen here with Rodrigo Esponda, the tourism board’s director for Canada.