Travel Agent Appreciation

WestJet debuts new Jays campaign

With the first pitch of the Toronto Blue Jays season now in the books, WestJet has debuted a new round of television ads featuring pitcher Aaron Sanchez, television play-by-play announcer for the Toronto Blue Jays Buck Martinez and Marci, WestJet super fan, who gives the inside pitch on WestJet dollars, non-stop destinations and Plus fare benefits. “The Toronto Blue Jays have created super fans across Canada,” said Richard Bartrem, WestJet vice-president, Marketing Communications. “And WestJet is no stranger to them as well. Putting it all together through Marci’s enthusiasm in our ad series made sense to help drive awareness of key WestJet products during a favourite Canadian pastime – cheering on the Jays. We are proud to once again work with Aaron Sanchez and introduce Canadians to WestJet super fan, Marci.”