Toronto Wolfpack and Tourism Toronto are set to launch a new partnership to promote Toronto as a top city break destination for U.K. tourists. The partnership will produce a series of promotional videos for Sky UK, which will air during U.K. broadcasts of the postseason “Super 8s The Qualifiers,” as well as a range of digital and social platforms.

“Last year, Toronto welcomed 263,000 visitors from the U.K., representing $221 million in spending – our largest European market and second largest overseas market,” said Johanne Bélanger, president and CEO of Tourism Toronto. “This partnership with the Wolfpack highlights Toronto’s place as a must-see destination for U.K. sports fans looking to not only experience rugby in Canada’s Downtown, but to experience everything Toronto has to offer from hotels and attractions to our food scene and vibrant neighbourhoods.”