Froemming Leaves Playa Hotels & Resorts

There are big changes at Playa Hotels & Resorts.

The all-inclusive owner and operator of resorts in Mexico and the Caribbean has announced the departure of Kevin Froemming, who until his departure was the company’s chief commercial officer and executive vice president.

As part of this transition, Dean Sullivan has been promoted to senior vice president and will lead Playa’s sales and marketing efforts.

Playa has also promoted Fernando Mulet to Chief Investment Officer.

Mulet will maintain his current property acquisition and project development duties, while expanding his role to lead The Playa Collection — Playa’s in-house membership program debuting later this month.

He will also oversee Playa’s growing third-party resort management operations and serve as the central point of contact for a growing network of third-party owners that rely on Playa’s management.

Additionally, Mulet will assume asset management duties, which include oversight of capital investment and project management.

Integral to the success of Playa’s consumer direct sales growth, Danny Rose has been elevated to senior vice president with an expanded role of e-commerce, marketing, and advertising oversight.

Eeva Lindroos, who has been responsible for Playa’s proven strategy of driving the highest revenue per available room within Playa’s competitive set, has been promoted to senior vice president of revenue management & distribution.

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