Playa Names Cirino VP Sales

Playa Hotels & Resorts N.V. has named Brad Cirino, Vice President of Sales.

Cirino will report to Dean Sullivan, Senior Vice President of Sales and Marketing of Resorts and will be based out of the company’s Fort Lauderdale office.

In his new role, Cirino will lead all sales initiatives that support the strategic growth of Playa’s portfolio of all-inclusive resorts that include global brands such as Hilton, Hyatt Zilara, Hyatt Ziva, Wyndham Alltra and the Marriott Luxury Collection properties.

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