Plays Signs Deal To Launch Wyndham Alltra Samana

Playa Hotels & Resorts to announce the management of a new Wyndham Alltra resort in the Dominican Republic.

The agreement provides Playa management with a 404-room resort in Samaná, Dominican Republic, which will be renovated and rebranded as Wyndham Alltra Samaná, targeting the all-ages segment. The opening date of the rebranded resort is set for the third quarter of 2023.

This will be the fourth Wyndham Alltra resort managed by Playa Hotels & Resorts, a testament to the brand’s strong performance and growing appeal since first launching in late 2021.

The first all-inclusive brand from Wyndham Hotels & Resorts, Wyndham Alltra pairs the scale and resources of the world’s largest hotel franchisor—including its unmatched ability to drive sales, marketing and distribution via nearly 100 million enrolled Wyndham Rewards members—with Playa’s proven ability to provide best-in-class hospitality and exceptional guest value.

Wyndham Alltra Samaná will be the fourth Wyndham Alltra resort managed by Playa Hotels & Resorts.

As part of the Playa’s 10th anniversary expansion plan, this latest agreement allows the company to diversify geographically and grow the novel Alltra concept in a new territory for Wyndham.

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