Porter Taking Off With Redesigned Loyalty Program

Porter Airlines is relaunching its VIPorter loyalty program to coincide with the start of its new Embraer E195-E2 jet service that begins on Feb. 1, 2023.

VIPorter’s new structure expands membership levels, adds benefits and makes it easier for frequent economy travellers to earn the perks they value faster than with any other Canadian airline.

Kevin Jackson, executive vice president and chief commercial officer, Porter Airlines, said that: “As we expand our network across North America and introduce amenities for all our passengers that create an elevated economy travel experience, we are also offering our VIPorter members new benefits and bringing frequent travellers perks that other airlines typically only provide to their most elite passengers.”

Jackson added: “VIPorter enables members to earn valuable benefits with fewer flights and less annual spend, further elevating the experience for economy travellers.”

VIPorter members earn a minimum of five VIPorter points for every dollar they spend with Porter, including on airfares, checked bags, flight changes and seat selection.

Points can be redeemed for flights across the growing Porter network using either points-only or a combination of points and cash. VIPorter plans to introduce the ability to earn and redeem points on other services and airline partners as the airline grows.

Members may redeem as few as 5,000 VIPorter points for a one-way short-haul flight, and as few as 8,500 VIPorter points for a long-haul flight.

A combination of points and cash enables passengers to discount their air fare. There are no capacity limits – if a seat is available for sale, points may be used to purchase the seat.

Said Jackson: “Other airline programs make earning points and redeeming benefits overly complex, and typically don’t provide full earning power at lower fares. We value the loyalty of all of our passengers. That’s why our members earn 100% of their points on all Porter fares, including Basic economy. That’s just another way we respect economy travellers.”

Once members reach $2,000 in qualifying spend in a calendar year, they become an Avid Traveller. This provides more benefits, which increase as they move through the four Avid Traveller membership levels. Additional perks include faster points accumulation, dedicated airport services, complimentary seat assignments, complimentary PorterClassic Stretch seats with more legroom, complimentary checked baggage and travel flexibility. Members can access these perks sooner than with any other Canadian airline.

With the the relaunch of the program, VIPorter is adding a number of new member benefits, including:

  • Earning a minimum of 5 points per dollar on Basic economy fares, up from 2 points per dollar.
  • The expansion to five published membership levels from three, including the introduction of four Avid Traveller categories, with increasing benefits as members move through the levels based on their accumulated annual spend.
  • Introduction of Head Start, which enables Avid Travellers to carry over any qualifying spend above the minimum required to qualify for an Avid Traveller level into the next calendar year. This feature gives members a head start on maintaining or growing their valued Avid Traveller perks. Head Start ensures members are fully recognized for every dollar they spend with Porter.
  • Members with at least $3,000 in qualifying spend receive a PorterReserve certificate, giving them a confirmed PorterReserve all-inclusive travel experience. Unlike other airlines, the PorterReserve experience is fully confirmed at the time of booking a PorterClassic fare. Members earn more PorterReserve certificates for every additional $2,000 in qualifying spend within the year.
  • Extension of Avid Traveller benefits for up to 18 months due to parental leave.
  • VIPorter members enjoy Porter’s free, fast WiFi onboard its new E195-E2 fleet without advertising interruption. Members simply login to the onboard WiFi portal with their VIPorter number and password.

A complete overview is available on Porter’s website. Existing members will also receive an email by Feb. 1, confirming the updated program level they qualify for.

Registration in VIPorter is free and new members earn a 500 VIPorter point bonus after their first flight.

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