Powering Up


Enterprise Rent-A-Car is the highest-ranked car rental brand in the J.D. Power 2014 North American Rental Car Satisfaction Study. The Enterprise brand received the highest score for the ninth time in the past 11 years, and excelled in all six factors — costs and fees; pick-up process; rental car; return process; reservation process; and shuttle bus/van.

Enterprise Rent-A-Car is owned by Enterprise Holdings, which also operates the National Car Rental and Alamo Rent A Car brands. National ranked second in the annual study, followed by Alamo (tied for third) – with all three brands once again finishing above the industry average.

The annual 2014 study surveyed leisure and business travellers who rented vehicles at North American airports.

Pam Nicholson, chief executive officer and president of Enterprise Holdings, said: “We know how hard our employees work every day to put customers first. We also know that listening to feedback — positive as well as negative — is the key to long-term success. So we not only are honoured by today’s recognition, but also grateful for the continued trust and confidence of our customers, clients and partners.”

Both the Enterprise Rent-A-Car and National Car Rental brands were recognized earlier this year as J.D. Power Customer Champions. Five factors – people, presentation, process, product and price – were examined, with feedback, opinions and perceptions primarily gathered from J.D. Power’s syndicated research in 2013.

Nicholson noted that: “Today’s car rental marketplace is highly competitive, so our portfolio of brands is specifically designed to meet the diverse needs of car rental customers across the board, from cost-conscious families to road warriors to leisure travellers. Recognition like this from J.D. Power tells us that our customer-focused strategy is making a difference in the car rental and travel industries.”