Preferred Hotels & Resorts goes beyond the traditional spa with Preferred Wellbeing
Preferred Hotels & Resorts has launched Preferred Wellbeing — a global designation program celebrating over 50 member hotels and resorts that deliver “exceptional, holistic wellness experiences. Designed to meet the evolving expectations of today’s luxury traveller, Preferred Wellbeing highlights properties that go beyond traditional spa offerings to create immersive journeys of renewal, vitality, and reconnection. From expansive spa sanctuaries and hydrothermal circuits to nature-based retreats and nutritionally driven culinary programs, the designation recognizes hotels that are shaping the future of wellness travel.”
The company’s recent Luxury Travel Report underscores wellness as a defining force in travel decisions.
More than a third of luxury travellers are actively seeking transformational wellness journeys, and 77% agree that true luxury today means escaping the pressure to post and impress online. Today’s luxury traveller is increasingly motivated by experiences that support genuine disconnection and reset.
Together, these shifts point to a new era of wellness travel — one that blends science, tradition, personalization, and design into deeply transformative experiences that extend far beyond the spa.
Lindsey Ueberroth, CEO of Preferred Hotels & Resorts, said: “We are thrilled to introduce Preferred Wellbeing, which reflects an elevated focus on holistic wellness across our global portfolio.”
And Ueberroth continued: “Our latest research shows that travelers are increasingly prioritizing experiences that support physical, mental, and transformative wellbeing. Preferred Wellbeing was created to help guests easily discover and book hotels that are defining what’s next in the wellness space.”
Preferred Wellbeing marks a significant milestone in Preferred Hotels & Resorts’ commitment to innovation and elevating the guest experience. By identifying and celebrating hotels at the forefront of wellness, the program provides travelers with a trusted guide to discover meaningful, restorative stays around the world.
Guided by a structured evaluation framework, Preferred Wellbeing ensures both credibility and consistency across its portfolio, with participating hotels assessed against five core pillars of wellbeing and twelve defined criteria. These span essential areas such as rest and recovery, movement, nourishment, connection to place, and environmental responsibility.
To earn recognition, each property must meet a minimum of ten of the twelve criteria, ensuring the designation reflects a truly holistic and integrated approach to wellbeing.
Check in at www.preferredhotels.com/wellbeing for more.
