Preferred Launches I Prefer Points For Good

To mark Earth Day, Preferred Hotel Group — which operates Preferred Hotels & Resorts and the newly launched Beyond Green – has unveiled I Prefer Points for Good, providing travellers with a new way to give back to the planet in a meaningful way by donating points they have earned through membership in the brand’s I Prefer Hotel Rewards program.

The I Prefer Points for Good initiative allows I Prefer members to donate their points at cash value to the Ocean Heroes Network, a global non-profit organization that supports the potential of emerging youth leaders by equipping them with the tools to transform their passion for ocean health into tide-turning careers.

Beginning April 22 (Earth Day) through April 30, 2021, members can log on to their personal profiles via www.IPrefer.com to redeem and donate points in increments of $5, $10, and $20, with all proceeds going directly to the admirable Ocean Heroes Network.