Pretty As A Picture

Up to 100 of the world’s top extreme sports athletes will converge at one of Australia’s most iconic coastal destinations in May to film three days of “adrenalin-fuelled” fun and share their content with tens of millions of people around the world.

The content sharing initiative forms part of the 2016 GoPro Athlete Summit on the Gold Coast, brought to Australia in a new partnership between GoPro, Tourism Australia, Tourism and Events Queensland and Gold Coast Tourism.

The line-up of world famous international sporting stars includes Olympians, endurance and adventure athletes, skydivers, swimmers, surfers, snowboarders, wakeboarders, skateboarders, BMX riders, motorcyclists and rally drivers.

Outfitted with multiple GoPro cameras to capture the adventure and landscape from every angle, athletes will enjoy three days of fun activities in the water, on the beaches and the surrounds of the Gold Coast, taking photos, editing their own short videos and sharing their content with millions of fans and followers around the world.

Tourism Australia Managing Director, John O’Sullivan, said the project would build further momentum and produce compelling content for its recently launched global campaign focusing on Australia’s world-class aquatic and coastal experiences.

Said O’Sullivan, “What better way to create compelling content for our new aquatic and coastal campaign than by hosting 100 of the world’s top action sports athletes at one of Australia’s most iconic coastal destinations and for them to then share their adventures and experiences with their fans around the world.”

Gold Coast Tourism CEO, Martin Winter observed, “We’ve actively partnered in this fantastic event because it reflects our city’s healthy, active lifestyle and we are really looking forward to turning it on for the participants. The Gold Coast has a strong and diverse offering of impressive locations for serious adventure seekers and this is a welcome opportunity to showcase our City globally.”