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Princess Debuts New Livery Design


Princess Cruises announced yesterday, on Chinese New Year, that Majestic Princess – the first cruise ship built and designed specifically for the China market – will also be the first ship in its fleet to debut an elegant new livery design featuring the company’s iconic logo.

The new livery design – which symbolizes the smooth and flowing gracefulness of ocean waves – will roll out fleetwide over the next few years.

“For nearly half a century our Princess logo has represented the adventure of cruise travel around the globe,” said Princess president Jan Swartz. “Now our ships sail to more than 360 ports of call worldwide and will be instantly recognized from afar. As the very first cruise ship built for China, we take great pride that Majestic Princess is our first ship to proudly display our new livery design.”

Majestic Princess also reached a significant construction milestone yesterday (Feb. 8) when it was “floated out” in its building dock at the Fincantieri shipyard in Monfalcone, Italy. The occasion was marked by a traditional ceremony as the ship met ocean water for the first time.

Majestic Princess will offer many of the same special features as Royal Princess and Regal Princess, which have been so well-received. These include a dramatic multi-storey atrium serving as the social hub of the ship; an over-the-ocean SeaWalk, a top-deck glass-bottomed walkway extending 28 feet beyond the edge of the ship; the Princess Live! interactive studio; and a special Chef’s Table Lumiere, a private dining experience that surrounds diners in a curtain of light.

As the first cruise ship built and designed specifically for the China market, Majestic Princess will also feature a number of new venues and experiences created for that market, the details of which will be revealed in the coming months.

Majestic Princess will home-port in Shanghai and carry 3,560 guests.


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