Puerto Rico well-positioned for growth after record-breaking 2024
Discover Puerto Rico, the Island’s official Destination Marketing Organization (DMO), announces a record-breaking year for Puerto Rico’s tourism industry in 2024.
Fuelled by innovative collaborations and strategic efforts, Puerto Rico experienced remarkable growth in air travel, lodging, and employment within the leisure and hospitality sectors.
Puerto Rico reached new heights across key tourism indicators in 2024, cementing a fourth consecutive record-breaking year, underscoring the Island’s appeal as a must-visit destination and highlighting the vital role of tourism in driving economic development:
- Air Passenger Growth: Luis Muñoz Marin International Airport experienced record growth in 2024 with over 6.6 million passenger arrivals. This is over 518,000 more passengers and an 8% increase vs. 2023.
- Lodging Demand: The Island saw nearly 7.3 million room nights booked, according to STR and AirDNA data, a 7% increase compared to 2023.
- Job Creation: Puerto Rico achieved a record 101,700 leisure and hospitality jobs by November 2024, a 5% increase over the previous year, as reported by the Bureau of Labor Statistics.
- Cruise Tourism Revival: Over 1.4 million cruise passengers visited San Juan Cruise Port in 2024, marking a 10% increase from 2023.
“Puerto Rico’s tourism industry has reached new heights in 2024, solidifying our position as a leading global destination,” said Leah Chandler, CMO of Discover Puerto Rico. “This milestone year reflects not just the appeal of the Island’s vibrant culture and natural beauty, but the tireless dedication of our team and partners who have embraced innovative strategies to elevate Puerto Rico’s profile. As we set our sights on 2025, we’re focused on sustaining this momentum and continuing to inspire travellers around the globe to visit our island.”
For more details on the performance of Puerto Rico’s travel and tourism industry, visit www.discoverpuertorico.com/industry.
Tags: Discover Puerto Rico, Puerto Rico