Reach Global Marketing Named AOR For Visit Virginia Beach

Reach Global Marketing has been named the agency of record for Visit Virginia Beach. Reach Global Marketing has been appointed to elevate the brand’s existing presence in Canada and amplify Virginia Beach’s coastal culture and warm hospitality amongst Canadians.

Charmaine Singh, President & CEO of Reach Global Marketing, said: “Canada is seeing an unprecedented rise in the number outbound of travellers. Virginia Beach is host to a lot of exciting entertainment events & activities that will see a lot of interest in Canada. We are seeing Canadians take a lot of frequent trips, especially by road and we’d like to position Virginia Beach as an easily accessible and a must-visit holiday destination.”

Virginia Beach offers Canadians with an ideal destination for relaxation, adventure, and exploration. It also offers visitors a plethora of dining options to indulge in with a special focus on freshly caught and exquisite seafood from the warm ocean waters. Besides an assortment of gastronomical options to choose from, Virginia Beach is home to a diverse selection of accommodation options that cater to a wide range of budgets, from budget-friendly to high-end luxury.

Kelli Norman, Interim Vice President of Tourism Marketing & Sales, at Virginia Beach Conventions & Visitors Bureau, said: “Canada is an extremely important market for us. We have been in the market for 30 years now and we are extremely excited to partner with Reach Global Marketing to elevate brand Visit Virginia Beach to the next level.”

Being an accessible drive market from Ontario & Quebec, Virginia Beach is an idyllic destination for a memorable & picturesque road trip vacation. At Reach Global Marketing, the strategic roadmap to spread the word to Canadians includes the promotion of their robust events calendar, tailored itineraries, and focus on experience and accommodations that promote sustainability and compelling storytelling through timely press trips.

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