Record Year for Switzerland

Switzerland continues to reach new peaks in popularity in North America.

According to tourism data from the last decade, visitor numbers from Canada and the US to Switzerland grew by more than 60%.

Figures show an increase in Canadian arrivals in Switzerland in 2019 totalling 131,504, an increase of 4.2%. The number of overnight stays was 275,205, an increase of 1.6% compared to 2018.

“We are delighted to announce a continued growth and are staying fully committed to the Canadian market. On March 24 and 25, together with 20 Swiss partners, we will proudly showcase Switzerland’s best experiences to our trade partners in Montreal and Toronto. Simultaneously, we will be launching our new ‘I need Switzerland’ campaign in Toronto, Montreal and Vancouver,” says Pascal Prinz, director Canada, Switzerland Tourism.

Lucerne and Central Switzerland experienced the largest growth of Canadians with 19%.

Two-thirds of all visitors from Canada visit Switzerland during the summer months. Switzerland Tourism’s campaign theme in 2020 is “I need Switzerland,” which focuses on the Swiss boutique cities, stunning landscapes, mountain peaks, and the public transportation system.