Remembering Casey Canevari

The travel industry is in shock today, saddened to learn of the passing of Casey Canevari, Brand USA’s Director of Global Trade Development (Canada).

In a message to the industry, Brand USA’s Vice President Global Trade, Jackie Ennis delivered the heartbreaking news.

“It is with profound sadness that we share the heartbreaking news that, despite receiving the best possible care over the last four days in Toronto, Casey never regained consciousness and passed away peacefully yesterday, surrounded by his wife, Christine, his three sons, his brother, cousin, and father-in-law. We are sharing this news with his family’s blessing, and they remain in our thoughts during this incredibly difficult time.”

Ennis’ message continues: “Casey was a cherished member of our team and the industry—known for his boundless energy, optimism, and genuine warmth. His passion for travel and his unwavering commitment to welcoming Canadian visitors to the USA were evident in everything he did. He showed up time and again, even in recent months, never wavering in his dedication or spirit.”

And Ennis writes: “We understand how difficult this news may be, especially for those of you who knew Casey well. Our community is built on compassion, and we are here for one another.”

“Thank you for your continued strength, care, and support during this deeply difficult time,” she concluded, extending the sympathy of the Brand USA team, “especially Malcolm, Jackie, Katie, Phil, Jonas, Andrew, Dani.”

From all of us here at Baxter Media our thoughts and prayers are with Casey’s family, friends and colleagues.