Removing the barriers: TravelOnly launches TravelOnly Select

TravelOnly has launched TravelOnly Select — a new recruitment initiative designed to help experienced travel advisors transition to a new host agency with greater ease, confidence, and support.

In announcing the launch of TravelOnly Select, the company said that it addresses a persistent challenge in the travel industry: the stress and complexity of moving between host agencies.

And it notes that while change is a natural part of business growth, institutional barriers – whether deliberate or not- often make the transition more difficult than it should be. Established advisors frequently hesitate to move due to operational disruption, financial uncertainty, and the complexity of transferring their business. This program directly tackles those barriers through a structured, advisor-first approach.

Gregory Luciani, President and CEO, explained that: “At TravelOnly, we recognized that many high-performing advisors feel stuck—not because they lack opportunity, but because the process of change feels too complicated.”

And Luciani added: “TravelOnly Select is designed to remove that friction and give advisors a clear, supported path forward.”

The program introduces a transition model that prioritizes simplicity and continuity. Advisors joining TravelOnly Select benefit from a dedicated concierge team that supports the migration of existing bookings, assists with outstanding commissions, and ensures business continuity throughout the onboarding process.

In addition to operational support, TravelOnly Select offers 100% commission on all bookings during the first year, allowing advisors to focus entirely on their clients and business growth while they establish themselves within the TravelOnly network.

Ian Elliott, SVP Commercial and Engagement, said that: “Our goal was to create a program that puts the advisor in control from day one. By combining full commission in the first year with hands-on transition support, we are giving experienced advisors the confidence to make a move that many have been considering for years.”

The program also reflects what has defined TravelOnly for more than five decades: a family-owned approach where relationships matter and advisors are never treated as numbers. For 52 years, the company has built its reputation by supporting entrepreneurs at every stage of their journey, combining personal connection with the scale, tools, and partnerships needed to compete at the highest level.

Through continued investments in onboarding, infrastructure, personalized support, marketing leadership, AI-driven tools, and flexible earning models, TravelOnly is evolving that legacy into a modern platform built for today’s advisor.

Said Luciani: “What truly sets TravelOnly apart isn’t just what we offer—it’s how we show up for our advisors. We’ve been family-owned for over 52 years, and that mindset still drives everything we do. Our advisors aren’t numbers in a system—they’re entrepreneurs we know, support, and grow with. TravelOnly Select brings that philosophy together with the tools and structure top advisors need to take their business to the next level.”

TravelOnly Select is not positioned as a short-term incentive, but as the entry point into a long-term partnership. Following the initial transition period, advisors move into a structured model that aligns performance with opportunity, ensuring continued growth within the network.

TravelOnly will introduce the program to a select group of experienced advisors through targeted industry outreach. The initiative is expected to attract professionals seeking a more tech-forward host agency and a more supportive environment—without the traditional challenges associated with changing host agencies.

And Elliot observed: “Making a move should feel like an opportunity, not a risk. With TravelOnly Select, we are creating a clear and practical path for advisors to take that next step with confidence. At its core, TravelOnly Select is built on a simple belief: when advisors are supported like partners, not processed like transactions, they perform at their

Go to www.travelonly.com/select for more.