Rendez-vous Canada set to deliver millions in global investment

Rendez-vous Canada (RVC), Canada’s largest tourism tradeshow, will bring together 500 Canadian tourism businesses and more than 400 buyers from 22 international markets—including Destination Canada’s nine key markets—to showcase Canada to the world and generate tens of millions in sales.

In 2024, tourism contributed $130B to the Canadian economy—that’s over $350M a day in revenue, powered by 265,000 businesses in 5,000 communities coast to coast to coast.

This year’s RVC has already exceeded target buyer attendance, and the event has already registered more than 1,400 attendees set to convene in Winnipeg, including: 

• 400+ international and domestic buyers representing all target markets seeking to purchase Canadian tourism products, experiences and accommodations
• 800+ sellers representing 500 Canadian tourism organizations and businesses of all sizes, including Indigenous entrepreneurs
• 50,000+ pre-scheduled appointments between buyers and sellers

Hosting Rendez-vous Canada (RVC) in Winnipeg this spring brings significant benefits to the city, including an estimated total economic impact of $4.6M: 

• The preliminary direct economic impact is approximately $2.8M
• An additional $1.8M comes from estimated indirect and induced impacts — that is business-to-business activity resulting from the direct impact
• At least 4,000 hotel rooms secured in Winnipeg

Spotlight on Winnipeg and Manitoba tourism businesses

The event will spotlight Winnipeg to international travel buyers, offering them a first-hand experience of the city’s unique attractions, international market-ready experiences and warm Prairie hospitality.

The last time Winnipeg hosted was in 2010, and it’s an incredible opportunity to show the world all the exciting new attractions and transformations that have reshaped the city since then.

Manitoba has 30 tourism operators participating in the marketplace, 10 of which will be participating for the first time. These operators will meet with global buyers to secure future bookings for the province’s world-class experiences. Hosting RVC will inject millions of dollars into Manitoba’s visitor economy, while opening doors to long-term international partnerships that grow the province’s tourism sector year-round.

In addition to attending RVC, nearly 200 buyers and travel trade media will take part in pre- or post-familiarization tours through Manitoba and other provinces.