TRAVELSAVERS Canada members expecting a strong finish to 2026

Citing rising sales confidence, resilient shoulder season demand and growing interest in insurance, TRAVELSAVERS Canada advisors are predicting a strong finish to 2026.

That was the topline finding in a new survey released during the recently completed Travel Market conference in San Antonio, Texas.

The survey found that 65 per cent of advisors expect their sales to increase compared with 2025, while none anticipate a significant decline.

Shoulder season demand is also holding firm. Sixty-seven per cent of advisors say shoulder season bookings are steady or growing compared with the same period last year, including 17 per cent who report gains of 10 per cent or more.

Commenting on the results, Jane Clementino, Senior Vice President and General Manager, TRAVELSAVERS Canada, said: “Our advisors are seeing firsthand what the data confirms: Canadians remain eager to travel. It’s less about whether clients will travel and more about helping them find the right moment and the right value. What has changed is how thoughtfully travellers are planning, from when they go to how they maximize their budgets.”

Changing booking behaviour by Canadian travellers is also highlighted by the survey with the most common booking window today is three to six months before departure, cited by 38 per cent of advisors.

As well, booking timelines are also shifting, with 38% of advisors saying that clients are now booking further in advance than they were a year ago, compared with 33 per cent who report clients booking closer to their departure date. Only eight per cent of advisors say clients are typically booking a year or more out.

And travel insurance is gaining ground with Canadian travellers. Forty per cent of advisors report an increase in clients purchasing insurance compared with a year earlier, almost three times the 15 per cent who say fewer travellers are opting for coverage. Advisors report that 45 per cent of their clients are now purchasing insurance.

Consumer spending patterns reflect a market split between premium-seeking travellers and value-conscious vacationers. Thirty-five per cent of advisors say clients are more willing to spend on travel experiences than they were a year ago, and 13 per cent report increased demand for premium upgrades.

The survey found 23 per cent of travellers are more willing to compromise on plans to lower travel costs. To stretch their budgets, these value-conscious clients are staying flexible with their travel dates, seeking the best overall value for their budget and booking further in advance to secure better pricing.

Go to http://www.travelsavers.ca for more.