RIU Launches Specialist Program for Agents


RIU’s Certification Program for travel agents has been launched in Canada.

The RIU Specialist Program (http://www.riuspecialist.com) is available in both English and French, and is designed to provide agents with the tools and resources to confidently sell any RIU property in Mexico, North and Central America and the Caribbean. The program dedicates a complete chapter to Sunwing/Signature, RIU’s exclusive partner in Canada.

The courses in the program provide information in a visual, simple and fun manner, allowing each agent to complete the certification under his or her own schedule. Travel agents are taught about the three brands RIU offers for each type of clientele: Riu Classic, Riu Palace and Riu Plaza; are able to learn about the special features of each hotel and receive key facts from each RIU destination; and are evaluated through a multiple choice exam at the end of each chapter.

The RIU Specialist Program is part of the existing Riu Partner Club, the travel agent loyalty program from RIU Hotels & Resorts. After finishing the course, the travel agent is certified as a specialist in the RIU product and receives an official certificate making her or him a RIU Specialist Agent.

RIU has also designed special graduate benefits, such as a certificate for a two-night stay (via RPC points credit), a RIU Specialist Diploma, digital welcome kit with logos for emails and business cards, and special RPC promotions.