Travel Agent Appreciation

On The Road At WTM Africa

B2B Exhibition Brings The World To Africa


The inaugural World Travel Market (WTM) Africa is now underway at the Cape Town International Convention Centre (CTICC) in Cape Town, South Africa, reports’s roving reporter, Rodney Tugwell.

The leading B2B exhibition for Africa’s travel industry features over 350 exhibiting companies ready to bring the world to Africa and promote Africa to the world’s leading source markets.

“The Thebe Reed Exhibitions and Reed Travel Exhibitions teams have collaborated well and this has delivered a smoothly organized coordinated team effort to turn this beautiful exhibition venue into a worthy home for the inaugural WTM Africa event,” observed exhibition manager Polly Magraw, who was clearly impressed with the professionalism of all involved in the set-up of this pan-African event.

Exhibitors like

Sarah Bauling, Bill Harrop’s Original Balloon Safaris, commented: “Our organizing team has been awesome to deal with. We have great expectations of the show and are looking forward to connecting with new local and international buyers, as well as enhancing our relationship with existing contacts.” Dionne Collett, Take Note Reputation Management, agreed: “The service delivery from all parties concerned has been so professional that we have finished ahead of schedule.”

WTM Africa is providing a key industry platform that offers all travel industry professionals the chance to engage in real value business conversations, meet new contacts, exchange ideas, share best practice and learn and network in a fresh new environment.

William Cook, Cooks Tours said he’s been amazed with the interest he has already seen in the show. “My diary is absolutely fully booked and that has never happened before.”

Hundreds of buyers with proven intent of placing travel business within Africa have registered to attend. They will come from 40 countries and are being fully hosted by the organisers of WTM Africa, ILTM Africa, and IBTM Africa.

Impressed with the number of buyers attending, Bongani Dlamini, Swaziland Tourism Authority, said it’s extraordinary for a first-time event. “WTM Africa has been fantastically organized.”

Designed to offer something for everyone, this inaugural tourism and travel event is showcasing a diverse range of product and delivering the right business contacts in a fresh new environment. Visitors will find a wide assortment of products and services on the show floor as well as a number of exciting events, topical education sessions, industry insights and networking opportunities.

“Africa is ready to put its best foot forward,” concluded Magraw.

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