Agents' Choice 2019

Rocky Mountaineer Expands Advisory Board


The advisory board for Vancouver-based Rocky Mountaineer is officially multi-generational. Along with the company’s founder Peter R.B. Armstrong, the board of directors now includes his children Tristan, Ashley and Chelsea Armstrong.

“We are thrilled to welcome this calibre of talent, knowledge and heritage to our board as we plan and execute the next stage of Rocky Mountaineer’s growth and development,” says Board Chair John Furlong. “These appointments capitalize on multi-generational experience and demonstrate Rocky Mountaineer’s commitment to its history as a family run business.”

The second generation of the Armstrong family bring a variety of experience to the board: Tristan Armstrong currently serves as the Director of Leasing for National Hospitality Group, spearheading the commercial asset strategy for the portfolio. Prior to this, over the past seven years, Tristan worked for Ferrero Canada, a global family owned consumer packaged goods company, in a variety of trade marketing and sales roles. Additionally, as part of Rocky Mountaineer’s Guest Experience department, Tristan gained invaluable experience in guest relations.

Most recently, Ashley Armstrong has been Manager of Online Sales with Rocky Mountaineer, supporting a critical division of the company. For several years as a management consultant at Accenture’s London, England office, she worked with multinational corporations and the British government in the areas of project management and change management. Before earning her MBA at UBC, she worked with the Sauder School of Business and the Forum for Women Entrepreneurs to develop and market educational business programs for entrepreneurial start ups and family businesses.

Chelsea Armstrong has extensive experience with global consumer brands, including Burberry and Kate Spade in New York, Aritizia in Vancouver, and Perry Ellis International in Los Angeles where she worked as a designer. Chelsea also has tourism experience from the 2010 Olympic Winter Games and a product development role at Rocky Mountaineer. Based on this experience, Chelsea plans to launch an accessories brand in early 2017. She also sits on the board of Create Now, a charity based in Los Angeles that gives youth opportunities to find their voices through arts mentorship and education.

Pictured are members of Rocky Mountaineer’s board of directors: John Furlong, Ashley Armstrong, Chelsea Armstrong, Randy A. Garfield and Tristan Armstrong, with founder Peter R.B Armstrong (third from left).

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