Royal Caribbean Cruises Ltd. named two senior company executives to chart the future course of the company’s two largest brands.
Michael Bayley, who worked his way up from an assistant purser’s position aboard the Nordic Prince, will serve as president and CEO of Royal Caribbean International, while Lisa Lutoff-Perlo, whose career at the company began in the New England sales office, will serve as president and CEO of Celebrity Cruises.
Both appointments are effective immediately.
Said Richard D. Fain, chairman and CEO of Royal Caribbean Cruises Ltd, “This is a happy day for Michael and Lisa, and a proud day for all of us at the company. To recognize these two incredibly talented people with these vital leadership positions after years of dedication, effort and innovative thinking is gratifying for everyone here. I am impressed with the skills they have demonstrated over the course of their careers, and I am excited to see where they take these powerful brands next.”
Bayley assumes Royal’s helm after a successful term as Celebrity’s president and CEO. At Celebrity, he delivered strong results while building the company’s “modern luxury” positioning, which resonated successfully with Celebrity’s sophisticated customer base. Before his Celebrity role, Bayley served in several senior roles at Royal Caribbean International, including executive vice-president of Operations. He is credited for playing a key role in the company’s international expansion, helping launch company operations in markets around the world.
Lutoff-Perlo began her company career as a district sales manager in her native New England. She moves to her new role from her position as executive vice-president, Operations at Royal Caribbean, where she played a critical role in the recent successful launch of Quantum of the Seas, the first in the company’s newest class of ships. After a successful sales career, Lutoff-Perlo made her mark as a specialist at bringing new ships to market for both Royal Caribbean International and Celebrity. In addition to the Quantum class, she played a key role in the launch of Royal Caribbean International’s Voyager and Radiance classes, as well as Celebrity’s Solstice Class.