Roz And Mocha Are On Board
The partnership, which includes traditional sponsorship elements, also capitalizes on the strength of its talent to deliver authentic, live commercials throughout the morning.
Genevieve LeBrun, vice president marketing for Air Transat, observed:
“Toronto is an important market for Air Transat and we’re really excited about this partnership. This collaboration will allow us to reinforce our position as a leader in leisure travel and showcase our vast selection of flights, packages, guided tours, cruises and a la carte vacations in both South and European destinations.”
Paul Kaye, national format director, contemporary hit radio, Rogers Radio, noted that:
“By partnering with Air Transat, our listeners can expect to win many more dream vacations to destinations like Mexico, the Caribbean, and Europe.”
Audiences can enter contests, receive on-air programming announcements, and live stream The Roz and Mocha Show online at http://www.KiSS925.com and via the KiSS 92.5 mobile app for iOs and Andriod.
KiSS 92.5 and The Roz and Mocha Show will be available on Radioplayer upon its expansion into Canada in the coming weeks.