Welcome to Rendez-vous Canada 2016, and to Montreal, Quebec for the travel trade market that brings Canadian tourism to the world. This is the 40th year for Rendez-vous Canada, and the tourism product marketplace continues to get better with each edition.

RVC 2015 in Niagara Falls was a resounding hit with over 1,600 tourism industry professionals in attendance and nearly 24,000 one-on-one appointments accomplished over three days. The majority of tourism buyers were decision makers at an executive level.

This year’s Rendez-vous Canada will maintain that format for success, by positioning more than 500 travel and tourism organizations from every Canadian province and territory at the Montreal Convention Centre. There they will connect with a qualified audience of 450-plus executive-level tourism buyers, including tour operators, wholesalers and travel agents from 35 countries.

The RVC Today newsletter is a sponsor driven communication piece that is designed to educate RVC delegates on important aspects of the Canadian tourism industry. This is the first issue of the newsletter. Watch out for RVC Today each week as the clock ticks down to Rendez-vous 2016, and after the event as well.