Airlines

SAA Hosts Africa Showcase

South African Airways (SAA) is set to launch its 2017 Africa Showcase in North America, from Sept. 7-13, including a stop in Toronto on Sept. 11.

The Africa Showcase is a collaborative partnership presented by South African Airways, South African Tourism and On Show Solutions.

Now in its ninth year, the event is the largest travel trade event in North America focusing exclusively on promoting Africa. The show brings together travel specialists and African suppliers representing hotels, safari lodges, destination tourism organizations and other attractions that are popular with North American travellers.

Travel agents and tour operators specializing in tourism to Africa are invited to attend to meet one-on-one with over 30 exhibitors to learn about the latest trends, newest properties and updated destination products, which will afford them with the additional knowledge and competitive edge when selling Africa. The Africa Showcase also presents the opportunity for new agents and tour operators that are not currently selling Africa to broaden their sales portfolio and learn more about selling the rich heritage, diverse culture, beautiful landscapes and amazing experiences of Africa.

“The Africa Showcase is a highly productive trade show and a great networking opportunity,” said Todd Neuman, executive vice-president of North America for South African Airways. “For 2017, the showcase is well represented by an exceptional lineup of suppliers and we are pleased to have representation and product experiences from more than 14 African countries.”

The Sept. 11 Toronto showcase will be held from 5:30 p.m. to 9 p.m. At the Toronto Marriott Bloor. For more information and registration, contact [email protected].