SAA Set To Welcome The Trade

South African Airways (SAA) and South Africa-based event organizer, On Show Solutions have announced the 2018 dates and locations for the Africa Showcase in North America.

This year, the Africa Showcase, which is the largest travel trade show in the US that focuses exclusively on promoting tourism to Africa, celebrates its 10-year anniversary in North America.

In September, the Africa Showcase returns to four select cities; Boston, Massachusetts; Chicago, Illinois; Seattle, Washington and Orange County, California.

The shows are geared to travel professionals that are either currently specializing in selling travel to Africa or looking to expand their business to this popular bucket-list continent.

Travel professionals attending will learn about the latest information on the region and how to effectively market and sell Africa, not only as a destination, but as a lifetime vacation experience.

The show is designed to be both educational and entertaining, bringing over 30 top Africa suppliers representing hotels, safari lodges, destination tourism organizations and other attractions from throughout East and Southern Africa.

Dates are Sept. 5 – Boston; Sept. 6 – Chicago; Sept. 12 – Seattle; and Sept. 13 – Orange County, CA.

And while there are no Canadian dates, officials are hopeful that members of the travel trade here will attend one of the US events.

For more, go to or visit