Sabre Acquires Genares

Sabre Corporation has acquired Genares, a global, privately-held hospitality technology company, to further strengthen its position as a leading technology partner to hoteliers worldwide. Terms of the transaction were not disclosed.

Genares provides central reservations systems, revenue management and hotel marketing solutions to more than 2,300 independent and chain hotel properties. Effective immediately, Genares employees will join Sabre Hospitality Solutions, a global technology provider to nearly 18,000 hotels in 157 countries worldwide. Sabre’s technology is proven to power incremental revenue growth, efficiency and overall profitability for many of the world’s leading hospitality brands.

Alex Alt, president of Sabre Hospitality Solutions, commented: “Genares is well-known in the industry for its commitment to outstanding customer service and vast industry expertise, and that is highly complementary with Sabre.”

The acquisition will build on the foundation of Genares’s outstanding products and services while introducing Genares customers to a broader suite of products and services to help accelerate their growth.

Go to http://www.sabre.com for more.