Sabre Partners with Blue Ribbon Bags


Sabre and Blue Ribbon Bags have launched a new Red App that helps travel agents quickly and easily purchase luggage insurance for their clients.

Blue Ribbon Bags, a baggage insurance company, created the Red App, which is available through the Sabre Red App Centre.

While airlines continue to improve their baggage handling and the total global number of mishandled bags was down in 2013, more than 20 million bags were misplaced last year. Lost luggage is one of the biggest pain points for travellers especially in today’s world where many travellers are paying checked bag fees. Agents who use the Blue Ribbon Bags Red App will alleviate traveller anxiety about their luggage and create more customer loyalty with this differentiating service. Because Blue Ribbon Bags pays the agency a commission on each sale, it also allows the agency to generate additional revenue.

“Our Red App will allow travel agents to seamlessly purchase Blue Ribbon Bags insurance coverage on behalf of their clients,” says Gabriel Menkin, CEO of Blue Ribbon Bags. “A few clicks allow travel agents to populate all pertinent client and agent information in order obtain coverage. We want this to be as simple as possible, for both the agent and the client.”

Blue Ribbon Bags offers global luggage protection, on any flight, anywhere in the world. For a nominal service fee of $5, travellers can purchase luggage insurance and receive $1,000 per bag, if their luggage is lost for four days. Blue Ribbon Bags also offers higher coverage options; all coverage may be purchased at any time prior to a flight’s departure. No receipts for baggage contents are required to receive payment. Insurance payouts from Blue Ribbon Bags are guaranteed, even if the bags show up on the fifth day.

“The Blue Ribbon Bags Red App exemplifies the unique value of the Red App Centre to travel agencies, suppliers and travellers,” said Greg Webb, president of Sabre Travel Network. “As more developers, agencies and travel-related companies embrace the Red App Centre and the opportunities it provides to bring new, innovative solutions to travel agents, it creates a cumulative effect that is changing the travel experience from, at best, uneventful to extraordinary.”

Sabre travel agencies can download the free Blue Ribbon Bags Red App from the Sabre Red App Centre. This will allow them to buy Blue Ribbon Bags coverage during the booking process on any ticketed Passenger Naming Record.